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Hobart unveils extensive package of measures to help operators back on their feet

Hobart cooking suite

Hobart has unveiled a wide range of restart support measures across both service and equipment divisions to help operators plot a return to profitability.  

The manufacturer’s Business Support Unit, created as the coronavirus pandemic took hold, sees the planned restart as the next key phase of its existence, turning its attentions back to the foodservice industry as a whole after initially prioritising the needs of critical areas of the NHS, education, food supply chain and emergency services.

The wave of measures, jointly unveiled by David Riley, managing director of Hobart Equipment Division and Keith Mackie, managing director of Hobart Service, cover operators in every phase of the restart, from de-mothballing equipment, release of full spec sheets for each machine, substantial discounts on new equipment as well as an exclusive public sector 2019 price rollback.

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The company plans to provide restart guides for its most popular equipment to ensure the basics are covered before safely bringing equipment back to life as well as a release of a full ‘asset bank’ of specification sheets to ensure end-users have all the information they require.

A 20% discount on fitted Hobart parts will be offered to new service customers, including those not wishing to enter into a contract, and a new, online ‘Parts Price Check’ facility will enable end-user customers to check the manufacturer list price of parts.

Hobart has also committed to “rolling back” a 2020 annual price increase to 2019 prices for all public sector customers and said that these prices will be held for the foreseeable future, despite fluid manufacturing costs.

It has also introduced new lower pricing structures across its entire range of combi ovens.

Additional incentives include £500 cashback on a purchase of the manufacturer’s new Two-Level Washer, and the availability of 12 and 24-month interest-free payment plans.

Mr Riley said: “Now, more than ever, the industry we love to serve needs support in getting back to business; Hobart UK is doing everything it can to make this path as smooth as possible. It’s an unprecedented period – one which calls for unprecedented measures.

“The government’s advice is that – with the successful suppression of the ‘R’ number – July is looking like the earliest date for restart. Whether it’s then or in the months that follow, these support measures will remain in place until they’re required as we try to help get the industry moving again.”

Mr Mackie added that throughout the crisis, Hobart remained fully operational in terms of both equipment supply and providing service and maintenance for kitchen operations in critical areas.

“We are also very aware that while a few were able to pivot and offer delivery and takeaway, many end-users of Hobart equipment had no choice but to close their doors during the worst of the crisis. Hobart UK will now be there to assist those customers in their efforts to restart,” he added.

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Tags : coronavirusHobartHobart Service
Andrew Seymour

The author Andrew Seymour

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