Hoshizaki builds a breadth of products to match its heritage

Simon Frost, director, sales and chain accounts


With the integration of Gram now completed, Hoshizaki has big plans for the UK market. Simon Frost, director of sales & chain accounts at Hoshizaki, explains how its energy-saving refrigeration equipment is designed to perform in the most demanding of environments.

What makes Hoshizaki’s offering stand out?

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The Hoshizaki refrigeration portfolio stands out in two key areas: the variety of the offering and the focus on energy saving and efficiency. Following the integration of the Gram range, the Hoshizaki portfolio features everything from standard upright refrigeration to dedicated bakery fridges, marine compatible appliances, blast chillers, countertop units and the most recent addition, refrigerated drawer counters.

Refrigeration is a competitive sector. What do you think makes the Hoshizaki range stand out?

What really helps the Hoshizaki range stand out from other refrigeration products is the focus on efficiency. A drive to achieve a sustainable industry has seen the company develop an extensive range of HFC-free units, each manufactured using environmentally-friendly refrigerant to ensure efficiency.

What’s the key thing an operator should bear in mind these days when specifying refrigeration?

It is important to invest in an appliance that offers the greatest levels of flexibility and functionality. These requirements may be from a storage point of view, or they may be more focused around a logistical need. For example, a smaller undercounter refrigerator or ice machine may be needed behind a bar or a large freestanding fridge could be needed for capacity in a busy kitchen. By optimising available space, operators will often find they also help to manage energy consumption, reducing overheads in the longer term.

That said, as a market leader in refrigeration, the Hoshizaki portfolio of Gram appliances is one of the most comprehensive available. The range includes units suitable for the storage of large items and bulk orders in central kitchens in large venues, right through to compact equipment for satellite kitchens or the more bespoke appliances needed for beverage chilling and wine display.

What’s the newest innovation that Hoshizaki has introduced to its portfolio?

The latest series in the Hoshizaki range is the Snowflake Gen II refrigerated drawer counters. Engineered to perform in the most demanding of environments, the new drawer units are available in a collection of six different configurations. Constructed from the highest quality, non-corrosive stainless steel and with a standard height of 854mm, the counters not only provide outstanding reliability, but can also extend the prep surface within a compact kitchen environment.

For those sites lacking in space, the deceivingly generous 22-L1 drawer unit features four equal-sized compartments, each suitable for two x 1/1 GN containers. Alternatively, the largest unit in the range is the 2222-L1 unit, featuring eight drawers, each suitable for two x 1/1 GN containers. The model features a length of 2241mm with a standard depth of 700mm, generating a remarkable refrigerated storage space of up to 255 litres.


With a heritage spanning more than 70 years, and an extensive product portfolio featuring state-of-the-art technology and innovative, sustainable refrigeration and ice-making solutions, Hoshizaki is renowned for high quality, well-designed appliances.

In the UK, the acquisition of refrigeration specialist, Gram Commercial, and integration of the company in 2017 has brought together the brilliance of Japanese engineering with the intelligence of Danish design to offer market-leading products backed by up to a five-year warranty and dedicated after-sales support.

Address: 2 The Technology Centre, London Road, Swanley, Kent, BR8 7AG
Tel: 0845 456 0585
Twitter: @hoshizakigramuk

Tags : GramHoshizakiSimon Frost

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