Hotelympia bosses have confirmed that next year’s exhibition will be divided up into four distinct shows as part of a “fresh new identity” created after feedback from the industry.
The revamp has been led by a new organising team at Fresh Montgomery, who hope to reinvigorate the event with a revised format that is still contained under one roof.
The show will now be divided into The Foodservice Show, incorporating a coffee-focused Café Commerce section and feature; The Hospitality Tech Show; The Professional Kitchen Show and The Interiors and Tableware Show.
Fresh Montgomery is positioning each one as specialist event in itself, but insists they will benefit from the longevity of the Hotelympia brand and a heritage that typically sees it attract more than 30,000 visitors.
Fresh Montgomery boss Toby Wand left the business earlier this year, but the company has since created a new organising team headed up by portfolio director, Ross Carter (former organiser of the London Wine Fair) marketing manager, Sam Chance (Independent Hotel Show) and managing director Lori Hoinkes (previously Maple Leaf Foods director).
Mr Carter said: “Following a period of consultation with the trade we have developed the Hotelympia brand, to act as the umbrella to four, co-located shows, each created to meet the demands of specific buying audiences in the Hospitality industry.
“Since its inception, Hotelympia has sought to mirror the vibrant industry that it serves, to stay relevant and ahead of the curve – 2018 will be no different. We move forward into the New Year with great optimism and excitement, a revitalised Hotelympia experience.”
Hotelympia will take place from March 5-8 at ExCeL in London.