Exhibitors booked into the Hotel, Restaurant & Catering (HRC) Show have been reassured that preparations are already underway for next year’s show after it was given the green light to resume.
With the government and ExCeL London announcing a lifting of restrictions from 1 October, organisers are now planning ahead as normal for the 2021 edition.
Next year’s show is due to take place on March 22-24.
Ronda Annesley, event manager for HRC, said the easing of restrictions on large events at the ExCeL means the show will return in the first quarter of next year.
“There is nothing quite like the buzz of an exhibition hall and there is no doubt that being able to touch, smell, feel and see products in real life, will always be more effective than any online experience.
“For exhibitors, the opportunity to meet serious buyers face to face can completely change the sales dynamic and with so many key contacts working from home recently, HRC will provide the ideal opportunity to re-engage with customers both old and new.”
HRC was one of the last industry exhibitions to go ahead this year before the UK-wide lockdown was enforced, with organisers at the time putting a raft of hygiene measures in place as fears of coronavirus began to grow.
Ms Annesley said safety would also be at the forefront of its mind in 2021.
“The health and safety of both exhibitors and visitors will be our utmost priority and we’ll be working hard in the coming months to provide visitors and exhibitors with a completely safe and hygienic environment,” she said.
Richard Ebbs, commercial and marketing director at Synergy Grill Technology, said he was looking forward to the prospect of getting to shows again: “As with so many products, Synergy Grill really comes into its own when chefs witness it in action. HRC will once again provide visitors with a way to excite their senses, as they discover the latest products that have launched during lockdown.”
Paul Fieldhouse, business development director at Ramco, is also among those hoping that the market will be in a lot stronger position when the show comes around.
“After a turbulent 2020, Ramco can now focus on kick-starting 2021, beginning with Hotel, Restaurant & Catering in March at ExCeL,” he said.