KFC is set to massively ramp up its delivery capabilities in the UK market as part of a multi-year deal involving hundreds of sites.
The company has agreed to extend its partnership with Deliveroo by up to 200 restaurants this year.
The tie-up builds on the 130 restaurants that KFC launched through the platform over the past 12 months.
As a result of the expansion, KFC will be available through Deliveroo in a further 100 towns and cities in the UK, giving four million more people access to its food in as little as under 30 minutes.
Stephen Goldstein, EVP restaurants at Deliveroo, said: “We are extremely proud that, at this critical moment in KFC’s growth trajectory, they have chosen to expand with Deliveroo. The expansion means that even more fans of KFC can now enjoy their legendary food from the comfort of home.”
To mark the arrangement, KFC and Deliveroo are re-running their highly successful 20% discount offer on ‘Wings Wednesday,’ which is available to order from all restaurants via the Deliveroo platform.
Additional special discounts on favourite menu items will be introduced throughout the year.
