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‘I missed it so much’ – Paul Easterbook quits retirement to make catering equipment comeback

Paul Easterbrook, equipment specialist

Former Robot Coupe sales director Paul Easterbrook has stepped out of retirement to return to the catering equipment sector.

Like a lot of people in the industry, Mr Easterbrook took a chance to reappraise life during lockdown and took advantage of early retirement last year.

However, after 12 months out he has decided he missed the industry too much and returned to work with Gloucester-based Target Catering Equipment.

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Having started in hospitality originally with Ford Microwave Services/Gloucester Catering Equipment over a quarter of a century ago, Mr Easterbook has amassed a wealth of experience through his work in the kitchen with brands of all sizes.

He will serve in the position of equipment specialist at Target and will be responsible for promoting its bespoke British product range directly to chefs.

He said: “Target has not been standing still as so many have during the pandemic. New products have been developed to help maintain hygiene and cleanliness standards in commercial environments with specialist hands-free hand sanitisation stations and sink units that can be tailored to suit each individual’s needs.

“Many businesses across the foodservice sector have been reviewing their kitchens to reduce numbers working in them and improve operational efficiency. Target’s range of bespoke induction cooking suites have played a key role in this re-development with operators now being able to optimise production by designing their own cook-lines to suit their own unique style of operations.”

Mr Easterbrook will be in charge of guiding clients through what is technically possible in order to provide solutions that are tailored exactly to their needs.

“I am looking forward to working with Target at the leading cutting edge and introducing many old as well as new clients to new and better ways of doing things, much as Robot Coupe did when introducing chefs to new quicker, faster ways to process food and vegetable preparation.  I have admired this company for several decades, but it also means I’m back in a trade that I love and had missed so much.”

Target’s managing director, David Pedrette, said that having known and worked with Mr Easterbook for many years, it is a boost to have him as part of the team.

He commented: “By expanding our team of commercial catering equipment specialists, this will not only enable us to continue to support our existing and new customers but at the same time enable us to cope with the increase in demand for our unique products and continue to spread the word of Target Catering Equipment, a British manufacturer of commercial catering equipment that specialises in sustainable commercial kitchens, commercial induction cooking technology and commercial kitchen ventilation systems to businesses across the country.”

Target Catering Equipment extends production capabilities to support NHS

Tags : PeopleRobot CoupeTarget Catering Equipment
Andrew Seymour

The author Andrew Seymour

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