Immersive showroom brings refrigeration to life from the palm of your hand

Foster and Gamko digital showroom 2

Operators can view and interact with photo-realistic 3D products on their chosen device and understand how a specific unit can work for them

Foodservice operators can now access the latest refrigeration equipment without stepping out of their door thanks to an immersive online showroom.

The digital showroom from Foster and Gamko feature convincing virtual kitchen, bar and front-of-house set-ups and allow users to interact with a wide variety of refrigeration products in their natural environments.

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Visitors can open doors, drawers and explore information hotspots to learn more about each product through videos and other media.

Nicholas Bamber, European marketing director at Foster and Gamko, said: “We’re aware that being able to get to physical products either in a showroom or on a site located somewhere in the country can be difficult.

“The convenience of being able to view and interact with photo-realistic 3D products on your desktop, tablet or mobile helps our range come alive and is a fantastic way for customers to understand how a specific unit can work for them.”

To visit the showroom, operators should go to or where visitors can interact with products ranging from the ever-popular EcoPro G2 cabinets and counters, through to blast chillers and the new Maxiglass and Flexbar bottle coolers.

Mr Bamber added: “The last year has seen a change in all our working behaviours, most obvious of which is fewer face-to-face meetings, something many in the industry have indicated is likely to be a longer-term trend.

“Our immersive showroom has already proven to be a fantastic tool for use in online meetings, but also as a great way to enhance face-to-face meetings when they are possible with the ability to instantly demonstrate products anytime, anywhere.”

Foster Refrigerator is the Platinum Partner sponsor of the Refrigeration category of FEJ Kitchen Excellence Week. For information about Foster and its sister company Gamko, call 01553 691122 or visit

Tags : Foster RefrigeratorKitchen Excellence WeekRefrigeration
Andrew Seymour

The author Andrew Seymour

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