Burger & Lobster founder Misha Zelman has launched a new culinary concept that will open its first site in Notting Hill.
The food entrepreneur has teamed up with former Harrods and Heston Blumenthal marketing lead, Ben Hedley, to create ‘Neyba’.
The “neighbourhood friendly multi-cuisine concept” will launch in January 2022 and see celebrity chefs come together to create a collaborative menu under one roof.
The pair said it would be “unlike anything seen before” and include a grocery providing some of the finest ingredients at an affordable price.
Partnered chefs under the new Neyba brand include Tony Singh, Miguel Barclay and Yoko Nakada.
An exclusive ‘cook at home’ dish has also been created by world-renowned sushi master Endo Kazotushi, which is available for takeaway and delivery.
As well as having these meals available, customers will be able to try any of the chefs’ recipes, or any ingredients from their dishes, in the comfort of their own home.
Neyba has partnered with Deliveroo to offer a wide variety of cuisines and grocery options including a weekly essentials box that customers will be able to order straight to their front door.
Mr Zelman said: “We’re excited about the launch of Neyba bringing not only fully prepared meals that are focused on delivery and eating on the go, but to bring individual grocery elements to our neighbours’ homes.
“Our goal is to stop people wasting all of that food from the weekly shop. Just by getting our grocery essentials box will save our neighbours time, money and bring great ingredients and flavours in to their homes.”
Mr Hedley added: “This is a fantastic opportunity to bring all these incredible chefs together to offer authentic ingredients and cuisines under one roof. Having one place where we can go to sample what celebrity and Michelin star chefs eat at home, at affordable prices, we think is a game-changer.”