Investment group Salonica Maroon LP has acquired a further shareholding in dessert café group Creams Café, with the chain planning to launch 15 new stores in the UK.
The company co-invested in the chain, which currently has more than 100 stores in the UK, alongside majority shareholder Pistachio Holdings in December 2020.
Creams has gone from strength to strength since, with the additional investment reaffirming Salonica’s commitment to the brand’s growth.
The dessert chain has also been bolstering its senior management team, appointing Everett Fieldgate as CEO to help boost its growth in the UK, particularly in the North of England, as well as internationally.
A flagship store in Manchester’s Arndale Centre launched in December 2022 and there are 15 new locations in the pipeline, including a new store in Streatham, London, located inside a Tesco shop.
Omar Majid, investment director of Salonica Maroon, said: “Pistachio Holdings and Salonica Maroon have worked very closely to develop the Creams Café brand and strategy and we are confident that our new CEO will support us in creating a platform for exceptional growth and support our ambitions to make Creams a truly world class global F&B brand.”
