Ireland’s biggest burger chain eyes London expansion following end of branding battle with McDonald’s


Ireland’s biggest burger chain is eyeing expansion into the UK market following the end of a legal battle over branding with fast food giant, McDonalds.

Supermac, the largest Irish-owned fast food restaurant firm in the Republic of Ireland, has been planning its launch into the London area for some time, but an ongoing dispute with McDonalds has halted its pipeline until now.

The two brands have been locked in a dispute over the similarities between the names Supermac and Big Mac, and in January the Irish chain won a victory over McDonald’s regarding the exclusive use of the ‘Mc’ trademark.

Story continues below

It means that McDonald’s now only have the rights for the use of ‘Mc’ on chicken nuggets and sandwiches.

Supermac is now asking the European Union Intellectual Property Office (EUIPO) to make a final decision on the issue.

Known for its taco chips and Mighty Mac burger, Supermac currently operates more than 100 restaurants in Ireland and is looking to expand within the next 12 months, with London firmly in its sights.

Pat McDonagh, the managing director of Supermac’s Ireland Ltd outlined the plans to the Irish Independent.

“We are targeting the UK first and especially London and the greater London area, as there is a huge Irish market over there,” he said.

Tags : burgerexpansionfast foodIrelandIrish chainlegal disputeLondonMcDonaldsRestauranttrademark
Zoe Monk

The author Zoe Monk

Leave a Response