Jamie Oliver might have seen his restaurant chain empire crumble in the UK, but that isn’t stopping him from opening new sites overseas.
The celebrity chef this week unveiled a new global restaurant concept called ‘Jamie Oliver Kitchen’, an all-day dining concept that will be rolled out across the world, starting in Bali and Bangkok this month.
Menus will tap into the very best that Mr Oliver has to offer, and be easily adapted to local flavours and food trends, giving each restaurant flexibility and the ability to evolve alongside changing consumer tastes.
Jamie Oliver Kitchen restaurants will have a relaxed and contemporary feel, and key features will include a welcoming open kitchen, a cafe area, flexible seating with both larger tables for sharing and soft areas to lounge in, as well as casual bar dining.
Mr Oliver said: “Over the past 20 years, I have travelled around the world to discover exciting flavour combinations, picking up incredible influences along the way. The new restaurants will bring those inspirations to life and serve some of my absolute all-time favourites. Whether you want to grab a quick bite in a relaxed setting, have a proper sit down meal with friends and family, or grab a drink at the bar, we have created a beautiful space for everyone to enjoy the food I truly love.”
The first two sites to open under the new concept are in Bali Kuta Beach and Bangkok Siam Discovery, both run by franchise partner HPL.
These sites will be converted from a Jamie’s Italian and relaunch as Jamie Oliver Kitchen on the 21st and 28th November respectively.
Jamie Oliver Kitchen will sit alongside the other brands in the international restaurant portfolio, including Jamie’s Italian, Jamie Oliver’s Pizzeria, Jamie’s Deli and Jamie Oliver’s Diner.
The Jamie Oliver Group currently operates 70 restaurants across 27 markets, collaborating with 20 franchise partners.
A further 19 openings are currently planned up until the end of 2020.