Jestic Foodservice Equipment is expanding its bakery equipment offering after securing the exclusive UK distribution rights for Scandinavia brands Sveba Dahlen and Glimek.
The company has been supplying a range of pizza ovens from the Sveba Dahlen range for the past 12 months. The new exclusive distribution agreement will include a comprehensive range of bakery solutions including spiral dough mixers, professional dough handling equipment and a full range of bakery ovens.
Michael Eyre, product director at Jestic said: “Sveba Dalen is renowned not just for pizza ovens but for their range of bakery equipment worldwide alongside sister brand Glimek and as such, we saw an opportunity for those in the bakery and HoReCa market in the UK.
“We’ve decided to invest in our team and our facilities in order to provide our customers with the level of service and expertise for which we at Jestic have become renowned.”
Jestic has over a decade of experience supplying some of the industry’s most innovative foodservice equipment brands; this growth into the specialist bakery sector marks a key milestone in the company’s growth plan and is accompanied by investment in both personnel and training facilities.
In line with the exclusive distribution rights, Jestic has also announced a significant capital investment in facilities and personnel for the 2016 launch. New positions have been created specifically to cover the bakery sector. These roles include the introduction of a Bakery Specialist with over 30 years’ experience in the sector.
Jestic has also announced plans to create an exclusive bakery section within a planned extension of the company’s menu development kitchen at its head office in Kent. Allowing new and existing customers and dealers to test the very latest equipment in the range, the kitchen also provides an important training facility for customers across the board.