Jestic offers culinary support for multi-site operators

Michael Eyre

With new technology bringing increasingly frequent advances in kitchen equipment, choosing exactly the right product is a major, critical decision for many restaurant businesses. Jestic Foodservice Solutions’  product director, Michael Eyre, outlines how operators can achieve this.

Using a product correctly to maximise cost-effectiveness and quality is equally important. Which is why at Jestic we put so much emphasis on our culinary support, enabling our customers to try, test and train on new equipment before investing in it.

Jestic Foodservice Solutions has a holistic approach, meaning we can offer solutions and trials for a wide range of products from blenders to pizza ovens and fryers. We understand that every customer and business is different, which is why we offer flexibility, and our culinary support service is not based on the ‘one size fits all’ philosophy.

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Here, we look at a specific process we’ve created that uses our culinary support service to determine precisely which equipment is right for each customer.

1. Site visit and assessment

Before demonstrating any equipment, our sales and culinary teams can meet the customer at one of their sites and assess what they’re currently using, and how they use it. Together, we discuss which equipment needs attention, and what improvements we could make.

Using the information gathered at the site meeting, our sales and culinary teams then review the operational behaviour of the customer’s kitchen and its implications. Are there bottlenecks? If so, what are they? Where are the inefficiencies? And how can we help?

2. Demonstration at our Test Kitchens

The customer now benefits from our culinary support, at either Paddock Wood in Kent or Manchester. Here, all of our equipment demonstrations are one-to-one meetings tailored to each customer. Whether it’s a single site or a multi-site operator, we provide the same personal service.

Customers can compare their own equipment with potential new equipment. For example, if they’re considering a new fryer, they can try out different models – and we help them set up specific profiles, including time and temperature for individual products. We can also create menu cards and help develop recipes.

3. On-site trials

Once we’ve agreed with the customer on which equipment is best for them, we can run real-life trials on-site.

For example, over a 2–4-week period, we can monitor cooking efficiency and energy use on the customer’s existing equipment and combine this information with an analysis of the types and quantities of food being cooked.

We can then install the recommended new equipment and run the same trials to assess the improvements and savings the customer can expect.

4. Introduction and roll-out

After the new equipment has proven itself, we can then install it across the customer’s estate. We stay on-site to ensure staff are operating the equipment correctly and are fully trained. Our team can return periodically to check they’re still achieving the efficiencies seen during the trials, and there’s even a WhatsApp group for further assistance and support.

Overall, we offer extremely high level, award-winning training and culinary support, we will never just install the equipment and then leave our customers to deal with it.

Saving resources through technology

The equipment we demonstrate, trial, and recommend through our culinary support service can help generate major savings – in energy (up to 50%), as well as in raw materials such as cooking oil (up to 60%). Not only can these savings equate to better profitability, but they can also improve environmental performance by reducing carbon-dioxide emissions – a goal that’s high on the agenda for all restaurant businesses today. Another great benefit of our culinary support service, alongside these savings, is that the process can help improve safety and working conditions in the kitchen and enhance brand consistency.

For more information, please contact product director Michael Eyre at

Tags : Jestic
Joshua Walton

The author Joshua Walton

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