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Just Eat unifies its corporate catering business as it targets B2B growth

Just Eat kitchen

Just Eat has today rebranded its corporate ordering business City Pantry as ‘Just Eat for Business’.

The company said it wants to leverage Just Eat’s scale to support the office catering marketplace at a time when the country and businesses are emerging from lockdown and returning to the office.

The move is marked by a new Just Eat for Business logo showcasing one unified brand, while also focusing on the B2B expertise of the City Pantry team.

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Just Eat for Business, which feeds more than 30,000 people at over 600 companies every week, will continue to operate in the same way, connecting offices and corporate customers to restaurants and caterers across the UK with the same vendors and delivery drivers.

Further integrations with the Just Eat platform are planned for the coming months to make the corporate ordering experience even more seamless, with companies able to access business orders through the Just Eat website or app.

Matt Ephgrave, managing director of Just Eat for Business, said: “City Pantry and Just Eat’s values have always aligned, and this rebrand felt like the natural next step, offering huge opportunities and exposure for our independent vendors.

“Our focus will continue to remain the same, delivering the best food to businesses and their teams and even though our name has changed, our ethos has not.”

Andrew Kenny, managing director of Just Eat UK, said: “We’re delighted to be relaunching City Pantry as Just Eat for Business. The move will further support the business’ growth and our mission to deliver fantastic food delivery experiences to businesses across the UK, as one brand. With the country emerging from lockdown, it’s a really exciting time to make this change.”

Just Eat for Business was acquired by Just Eat in 2019.

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Tags : caterersCity PantryJust Eat
Andrew Seymour

The author Andrew Seymour

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