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KFC tells customers: ‘Don’t be a tosser’

KFC litter picking campaign

KFC has announced a series of new commitments to tackle litter around its restaurants, including a marketing campaign aimed at customers called #Don’tBeATosser.

Launched as part of KFC’s partnership with Keep Britain Tidy’s Great British Spring Clean, the company said that a record 3,000 staff are lined up to take part in an initiative to collect more than 20,000 bags of litter.

KFC has created a £40,000 fund to support and equip local litter picking groups in their efforts to tidy up local areas, which will be distributed by Keep Britain Tidy.

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Staff at its 900 restaurants already take part in daily litter picks around its sites.

It will also partner with three local councils across the UK to trial new ways to tackle littering, such as testing localised anti-littering marketing messages and the creation of new concept rubbish bins.

The new marketing campaign will include the erection of 15 foot banners at restaurants across the UK, brandishing the slogan #Don’tBeATosser.

The message will be displayed across its restaurants on window and drive thru signage, in-restaurant audio and menu board displays.

KFC plans to create a dedicated mailbox to answer issues and queries related to litter in local communities, offering direct access for people to report litter problems around KFC restaurants and ensure they can be dealt with promptly.

The company’s 28,000 team members will be given internal training to increase their knowledge of the environmental impact of litter.

Jenny Packwood, chief corporate affairs and sustainability officer at KFC, said: “As the weather warms up and we all enjoy more time outside, the eyesore of litter in our local communities is more noticeable than ever.

“That’s why we’re joining forces with Keep Britain Tidy’s Great British Spring Clean to make sure more people can enjoy the outdoor space around them with our biggest ever litter pickin’ mission with over 3,000 of our team members.

“But tidying up our local communities isn’t just a one-off event; litter carries a long-term cost to the community and to the environment. We take our responsibility to tackle litter seriously and want to be part of the longer-term solution to reduce the impact in all the communities we serve.

“Through the launch of our new fund for local litter picking groups and partnerships and trials with local councils we hope to help toss the nation’s litter problem in the dustbin of history, once and for all.”

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Tags : KFC
Andrew Seymour

The author Andrew Seymour

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