Kitchen is king for Wagamama as it plans biggest UK renewal to date


Wagamama is continuing to make its kitchens the centre of attention as it prepares to embark on an ambitious UK renewal plan.

Fresh from launching a restaurant in Uxbridge where passers-by can see into the kitchen through a wall-sized glass window, the chain’s newest site in Trowbridge also aims to bring a sense of culinary theatre to customers.

The site will open on Monday with an open kitchen at the front, allowing diners to sit by the chef’s table and see their food being made while conversing with the chef.

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Simon Cope, global branch director, told the Wiltshire Times that the launch is part of wider programme of investment: “This is the second we’ve had in the UK this week and it marks the beginning of Wagamama’s biggest renewal plan to-date. Wagamama continues to reinforce positive eating by using fresh ingredients, served in atmospheric surroundings. It’s an exciting time for us and we look forward to receiving feedback from our new and valued customers in Trowbridge.”

Wagamama, which serves Japanese-inspired food, was launched more than 20 years ago. It operates 112 restaurants in the UK.

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Andrew Seymour

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