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Kitchen modifications on the cards for Greggs

Greggs store

Greggs will explore ways to modify its kitchens to allow better product customisation and menu development, the bakery chain has said.

The tweaks it makes are designed to fit a new template that will help the firm reach its target of 3,000 UK shops, up from 2,100 at the moment.

As well as growing the overall size of the estate, it is continuing to relocate existing shops to enable them to better deal with the increased demands of multi-channel growth.

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Its latest shop design, which will be used for all new stores and relocations, will support the collection of digital orders and incorporate kitchen modifications so that more menu items can be customised.

Greggs, which made sales of £546m in the first half of the year, said that customers are becoming more used to pre-ordering food, either for delivery or to guarantee availability when they ‘click and collect’.

Pre-ordering presents it with the opportunity to improve availability of its standard menu as well as offering personalised choices where customers can, for example, adapt the ingredients in their sandwiches or pizzas.

Greggs believes that pre-ordering is a market trend that will support, in particular, its ambition to grow sales in the evening daypart, a segment of the market where it is currently underrepresented.

Some 70% of Greggs’ shop openings in the first half were in car-accessed locations such as roadsides, petrol stations, retail parks and supermarkets.

It has also been able to gain access on improved terms to sites in central London and transport interchanges, which the company described as “good strategic sites” in the medium term.

It expects around 100 net openings in the year as a whole, of which around half are anticipated to be with franchise partners, creating approximately 500 new retail roles in the second half of 2021.

The two equipment areas that Greggs is excited about this year

Tags : Greggs
Andrew Seymour

The author Andrew Seymour

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