Food prep firm KitchenAid is looking to expand its sales coverage in the market by appointing a new distribution partner for the UK.
The company has awarded light catering equipment supplier Mitchell & Cooper the rights to stock its KitchenAid Pro range of countertop appliances in the UK.
The American firm’s portfolio includes kitchen utensils, cookware and mixers.
Jules Taylor, UK national account manager at KitchenAid, said: “Our range of appliances are used by chefs and bakers around the world who rely on durable kitchen appliances that perform under the tough conditions of restaurants and bakeries.
“We are absolutely delighted that Mitchell & Cooper will be bringing our products to new customers across the country and we are looking forward to a very exciting period within the UK market place.”
Jonathan White, marketing manager at Mitchell & Cooper, said the brand was an excellent fit for its portfolio.
“Their versatile range of durable and efficient catering equipment provides foodservice professionals with solid, hard-wearing products that can always be relied on and we are delighted to be able to offer such esteemed products to our customers.”