Luxury watch brands are famed for paying celebrities and sports stars a pretty penny for endorsing their timepieces – and now it would appear that leading lights of the culinary world are catching their attention too.
Swiss watch brand Hublot has announced that Clare Smyth MBE, the first and only British female chef to hold three Michelin stars in the UK, has become a so-called ‘friend of the brand’.
Ms Smyth’s restaurant, Core by Clare Smyth, which she opened in the heart of Notting Hill in August 2017, exemplifies the “spirit of innovation and excellence” championed by Hublot, according to the brand.
Core by Clare Smyth was the first restaurant to enter the Good Food Guide with a perfect 10 score, and in just three years was awarded three Michelin stars, with Ms Smyth becoming only the fourth British chef ever to achieve this honour in 2021.
She is due to open her first international restaurant – Oncore by Clare Smyth in Sydney, Australia – next month.
“Having been a fan of Hublot for some time, I am delighted to join the family. I admire the bold forward thinking and creativity underpinned with precision and expertise that makes Hublot so extraordinary,” she said.
Hublot said in a statement: “Precise timing is essential for chefs and patrons alike from the moment of ordering, plating up on the pass, and through to service. On entering the dining room, guests at Core by Clare Smyth will see proudly displayed in the centre of the kitchen a Hublot Classic Fusion wall clock; the heart of the restaurant beats to Hublot time.”
Ms Smyth joins Hublot’s growing family of culinary partners, with three Michelin star chefs Yannick Alléno, Andreas Caminada and Paul Pairet partnering with the watchmaker.