Burgers, bubbles and brunch are the things that have kept Britain’s commercial kitchens busy in 2015, according to a report on the key dining trends that have defined 2015.
Data from Bookatable, the restaurant booking platform, said that a number of clear trends are apparent from its annual dining and booking data, including the rise of the burger.
The dish has experienced a boom in 2015, illustrated by Bookatable acquiring 71 new burger restaurants to its portfolio this past year alone.
Bookings to burger outlets have seen the biggest increase of all food genres this year, increasing from just 21 bookings in 2014 to over 30,000 in 2015.
The British love for all things Northern European has continued to grow in popularity, with Scandinavian restaurants proving extremely popular amongst British diners. Bookatable’s data revealed Scandinavian cuisine was the second biggest growing cuisine in terms of bookings, rising from just 15 bookings in 2014 to almost 900 this year.
In third place, barbecue restaurants complete the trio of favoured foods with Brits, and bookings for restaurants specialising in the smoked meats increased from 49 to over 750.
Top 10 cuisines with biggest year-on-year increase in bookings
- South East Asian
- Afternoon Tea
Looking at cuisines that have fallen out of favour with the British public this year, Bookatable has noted that Nepalese, Pakistani and Contemporary Italian cuisines have disappeared from the rankings. No bookings have been made for restaurants in these genres in 2015 to date.
Other cuisines that have seen a reduction in bookings include South African and Vietnamese, where restaurants have seen bookings fall by 64% and 63% respectively.
Top 10 cuisines with biggest year-on-year decrease in bookings
- Contemporary Italian
- Eastern European
- South African
Bookatable also reports that breakfast bookings have increased by 24% from 2014 to 2015. These findings support the growing trend for Brits looking to capitalise on an early start to the day.
The data also revealed that working lunches are on the rise. Over the last four years, weekday lunches have increased 25% across the UK. Looking specifically at London, weekday bookings in the West End have increased 28% and in the City of London have increased by 79%.
These findings support a growing trend for professionals choosing to conduct business meetings over lunch in restaurants. Bookatable’s data echoes this, revealing the London areas with the biggest increase in bookings to be in Bishopsgate and Liverpool Street (85%), Bank (35%) and St Paul’s (30%).
Additionally, Bookatable has seen a 72% increase in brunch bookings from 2014 to 2015. The rise of drinking prosecco with brunch and the growing trend for restaurants to offer ‘bottomless bubbles’ as part of a meal offering may have contributed to this significant statistic.
Joe Steele, CEO of Bookatable, commented: “2015 has undoubtedly been the year of burgers, brunch and bubbles. It is really interesting to see the trends that come to light when looking back over the last 12 months of British dining. Scandinavian food continues to grow in popularity with Brits, while we’ve seen a decline in bookings for Nepalese, contemporary Italian and Pakistani food, perhaps due to people becoming even more adventurous with their dining – something which Bookatable encourages.”