Koh founder Andy Lennox yesterday divulged more details about the new restaurant group he is starting up in the south of England.
As reported by FEJ earlier this week, Mr Lennox believes he has the winning formula for a new chain that will bring something different to the market.
He has now revealed that the restaurant and bar concept will be called Zim Braai, and pay homage to the sights, sounds and taste of Southern Africa.
The first site will be located in Parkstone, Dorset, and is due to open at the end of November 2018.
With flame-grilled meat and fish from the braai, aromatic stews and Malay Curries in traditional cast iron ‘potjie’ dishes and fresh superfood salads, the menu will draw on a rich palette of flavours from across the region, Mr Lennox said.
The region that inspired the concept boasts a deep culinary heritage, covering the islands of the Seychelles, Zanzibar and Madagascar to the savannahs of Botswana, Zimbabwe and South Africa.
Mr Lennox hopes to the repeat the success he has had with Thai chain Koh, which he launched a decade ago and has grown to 13 stores.
“This is an exciting new chapter for me and I plan to launch several restaurants across my home county Dorset, which has a vibrant foodie scene. I will build a new brand around Zim Braai. I won’t stop at one restaurant. The boutique group will be new, innovative and exciting.
“Southern Africa offers diverse food and culture. Recipes use time-honored cooking methods. We plan to open minds and tantalise taste-buds, with our new food frontier – served with European flair – and supported with exemplary customer service, – in a truly spirited atmosphere.”
Open for breakfast, lunch and dinner, Zim Braai will offer a tasting menu, small bites, from the grill, authentic stews and curries, salads, rice, soups and breads.