McDonald’s has appointed a new CEO for the UK and Ireland after announcing that incumbent Paul Pomroy (main image) will be taking on an international role.
Alistair Macrow will now take on the top job after transitioning from global chief marketing officer.
McDonald’s said that Mr Macrow has “deep experience” in the UK market, having previously held executive leadership roles in the UK and International markets, including chief marketing officer and corporate vice president, IOMs, where he directed marketing strategy for the chain’s international division.
In his corporate and market roles, Mr Macrow worked closely with owner operators and suppliers to achieve shared success, collaborating effectively at all levels.
Over the last year, Mr Macrow has focused on inspiring and enabling a world-class marketing community to build the brand and create growth, building out the marketing pillar of its ‘Accelerating the Arches’ strategy.
Meanwhile, former UK chief Mr Pomroy will move to the role of corporate senior vice president, international operated markets, where he will oversee 12 territories.
Mr Pomroy has been a key member of the McDonald’s team for 25 years and in that time has held a variety of leadership roles.
In his most recent position, he has led the UK&I business through a period of strong and sustainable growth, delivering successful customer-led plans that have seen sales increase by over 70% in the last seven years.
McDonald’s said that during his time in charge of the UK division he has championed investment and innovation in restaurant design, food quality and operational excellence through long-standing supplier partnerships and strong franchisee relationships.