Leon ramps up expansion plans as it closes in on 30th store

Leon Stansted

Spreading the healthy fast food ethos deep into the heart of London, restaurant chain Leon has just opened its newest outlet on London’s bustling Cheapside close to St Paul’s Cathedral and the One New Change shopping centre.

This is the sixth new site from the natural fast food chain this year, who will be opening a further five before the end of 2015.

The Birmingham outlet opened in September at the newly revamped Birmingham New Street Station at a cost of £560,000 with the official opening celebrated last night (6 October).

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Leon co-founder and chief executive John Vincent said that the company is targeting cities that have a thriving community of students and young professionals, and he revealed that Leon would also like to open in Leeds, Bristol, Cambridge and Oxford over the coming 12 months.

Leon reported an EBITDA of £2m last year, and has forecasted a 50 per cent increase in profit with its plans to open 10 more restaurants in 2015. Over the last 2 years they have seen like-for-like sales of 40 per cent.

Vincent added: “In this our 11th year, I’ve been looking at a lot of US competitors and brands in the UK.

“They either stay at 10 sites and eventually disappear, or they go from 10 to 200. It’s like going to secondary school. Birmingham is our 11+.”

At Cheapside, Beth Emmens, property acquisitions manager at Leon, said: “It’s great to be able to bring food that does you good to such a busy and beautiful part of the city – Bev and her team at Cheapside cannot wait to meet everyone.”


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Kathy Bowry

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