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Leon’s new owners press accelerator on drive-thru plans

Leon drive-thru render

The new owners of Leon have made their first major mark on the business after the healthy fast food chain unveiled plans to open its first UK drive-thru restaurant.

Brothers Mohsin and Zuber Issa, who founded petrol station group EG Group, snapped up Leon in April and immediately vowed to expand it into new channels.

The maiden drive-thru will be located in West Yorkshire and open in the autumn. The 50+ cover restaurant spans 2,000 square feet and will create 30 new jobs.

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In a statement, the Issa brothers said the new site represented the start of a focused and accelerated UK expansion, with additional locations already identified.

“This is the first of many new, strategic openings for the Leon brand under EG ownership. Opening a Leon drive-thru concept is a landmark moment for the brand, creating a fantastic opportunity to bring Leon’s naturally fast food to even more people.

“Our investment in Leon, together with our unparalleled operational experience of drive-thrus and access to high-quality roadside locations through our forecourts, creates new opportunities for the company and a strong platform to deliver significant growth.”

Sustainability will be at the forefront of both the build and finished restaurant. The eco-friendly restaurant will be supplied with power from a 100% renewable energy source.

It will have solar panels on the roof which will contribute to further reducing energy consumption and post-launch it is planning to install a wind turbine that will generate even more sustainable power.

There will also be electric vehicle charging and bike racks to encourage cyclists and cycle-thru guests.

Product innovations and exclusive menu developments will also be unveiled at the site with a focus on family eating and an expanded children’s menu.

To enable a streamlined service, this will be a digital-first restaurant with kiosks for digital ordering and payments which will include shopper recognition technology to seamlessly recognise kiosk orders that are placed by existing customers already signed up to the Leon Smart Order online ordering platform.

Nick Ayerst, managing director at Leon, said: “This is a significant milestone for Leon. We’ve been discussing the first Leon Drive-Thru with EG Group for five years now, and we’re excited to open in West Yorkshire later this year.

“We have three other Leons in the surrounding area and we’ve received such a warm welcome from locals, who tell us they love our naturally fast food.”

DATA INSIGHT: Rocketing drive-thru sales fuel kitchen activity for leading chains

Tags : drive-thruEG GroupLeon
Andrew Seymour

The author Andrew Seymour

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