Lifting of Covid restrictions shows no signs of halting delivery kitchen growth


More than eight out of 10 UK customers report ordering deliveries with the same or higher frequency than a year ago – despite the lifting of lockdown restrictions.

Nutrition and environmental concerns increasingly driving decisions around food – with 60% of UK customers wanting to control what they eat, and 82% having tried vegan food, according to the latest edition of Deliveroo’s ‘Share of Stomach’ report.

The past two years of the pandemic have had a huge impact on UK consumer spending and customer behaviour, with more than half of customers (56%) admitting they are more worried about their personal finances than before the pandemic and 56% saying they are holding back on major purchases.

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With many people unable to splash out on bigger purchases, food continues to play an important role in allowing people to reward themselves.

People have become more health-conscious during the pandemic, with 62% of all adults saying they are more concerned now about their physical and mental health than they were a year ago.

As a result, 60% stated that they want to be able to control their nutrition in what they eat.

Sustainability and environmental impact have become a key driver of customers’ food choices. Of those who would describe themselves as vegan, 26% claimed to be doing so primarily for sustainability reasons, and 30% claimed to have made this dietary choice in the past year, highlighting the growing popularity of exploring different eating habits.

More than four-fifths (82%) of UK customers have tried vegan food.

As a result of these changing attitudes towards food, Deliveroo has seen a 117% increase in demand for vegan food over the last twelve months, and there are now 15,000 plant-based and vegan friendly restaurants and grocers available in the UK on Deliveroo.

Carlo Mocci, chief business officer for the UK and Ireland at Deliveroo, said: “The pandemic has certainly been tough on the restaurant industry, and even with restrictions now lifted, it’s clear that the appetite for food delivery is here to stay.

“Understanding exactly what customers want, and how their tastes and ordering habits have changed over the past couple of years, is going to be vital as restaurants seek to bounce back. Food delivery will continue to boost their revenues and Deliveroo is proud to be helping restaurants reach new customers and grow their businesses.”

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Andrew Seymour

The author Andrew Seymour

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