‘Lobstergate’: ASK Italian fined £40,000 for misleading customers over most expensive dish

Ask Italian

Italian restaurant chain Ask Italian – part of Azzuri Restaurants – has been fined £40,000 by Swansea Magistrates after pleading guilty to an offence under the Food Safety Act 1990.

The offence relates to a discovery by Swansea Council Trading Standards, where the restaurant’s most expensive dish – ‘Aragosta e gaberoni’ or Lobster and King Prawn, was found to contain only a small amount of lobster.

The discovery was made during a routine inspection when a request to see the dish raised concerns that the meal did not resemble lobster.

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Further investigations through testing of the dish highlighted the fact only a third of the dish was made from lobster with the remaining elements containing white fish and filler.

The ‘Lobster sensations’ product, which arrives prepacked at the restaurant, was also established to retail for just £1.40 with the meal selling at restaurants for £14.95.

Rhys Harries, Swansea Council’s Trading Standards team leader, said: “Our role as trading standards is to ensure restaurants accurately describe the food on menus and that it reflects what appears at their table.

“When our officers visited the restaurant in March 2019, our investigations prompted some concerns over their most expensive dish which was described as lobster.

“We felt that the description on the menu compared to the product actually served was likely to mislead customers as to the substance of the food.”

Mark Thomas, cabinet member for environment and infrastructure management, said: “Customers who pay good money to eat at restaurants should actually be served with what they believe they have paid for. Our view is that customers were being misled and not aware of the additional ingredients in the meal.

“I’m pleased that our observant Trading Standards Team has been able to uncover this issue and hopefully it sends a strong message out to other restaurants, regardless of their size, that we will continue to check up on these issues to ensure customers in Swansea and elsewhere are being treated fairly.”

Azzurri Restaurants has apologised for the error with a spokesperson reportedly saying there had been no financial motivation and that the dish had the lowest profit margin of all its pasta meals.

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Tags : Ask ItalianAzzurri Groupmenu
Andrew Seymour

The author Andrew Seymour

1 Comment

  1. I found that the meals at Swansea Ask Italian were rather on the small side for what I had as a main course seen bigger starters won’t be eating there again

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