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London casino bets on £3m F&B investment

The Hippodrome, CrepeAffaire

The Hippodrome Casino has announced a £3m investment to open three new dining and drinking concepts this year.

The venue revealed its plans after securing an additional 2,400 square foot space on Leicester Square’s Cranbourn Street.

The first outlet, which is set to open in July, will be a collaboration with London-based CrêpeAffaire, creating a 1,200 square foot all-day café serving French crêpes and galettes, the brand’s new Crepe & Roll range, barista-quality coffees and desserts.

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The interior of the street level café aims to create a relaxed living room vibe, and will be accessible through a dedicated entrance on Cranbourn Street and from the main Hippodrome building.

In the same month, a new contemporary Chinese restaurant, Chop Chop by Four Seasons at The Hippodrome, will open on the lower ground floor.

The menu will feature dishes such as Four Seasons’ renowned roast duck and premium dim sum, including a range of vegan options.

A third opening – a new and hidden subterranean cocktail bar concept – will open on The Hippodrome’s lower ground food later this year.

The acquisitions and redevelopment form part of The Hippodrome’s wider growth and lifestyle-focused strategy, and will bolster the venue’s dining, drinking and entertainment credentials.

The venue currently operates eight bars and fine-dining destination restaurant Heliot Steak House.

Simon Thomas, executive chairman of The Hippodrome, said: “The Hippodrome has long led the way in the casino landscape, and the next phase of our development strategy is focused on elevating our position as a competitive lifestyle brand by enhancing the guest experience.

“Entertainment and hospitality are at the centre of everything we do at The Hippodrome, and we can’t wait to add these three new concepts to our already extensive hospitality offering. We’re delighted to be kicking off with the opening of CrêpeAffaire at The Hippodrome, and look forward to working closely with their creative team on this very exciting new project.”

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Tags : F&BThe Hippodrome
Andrew Seymour

The author Andrew Seymour

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