Families in London are reportedly driving up sales of snacks and coffee through delivery services like UberEats and Deliveroo.
This is according to fresh research by NPD Group, a specialist in data, industry expertise, and prescriptive analytics.
Demand from families for snacking delivered by foodservice operators and delivery platforms increased strongly, the research said, up 95% in London in 2020 by comparison to 2019.
This is significantly ahead of the smaller 11% increase in orders placed by families across the country as a whole.
The data also revealed that London currently represents one quarter of the UK’s snacking via delivery market.
Dominic Allport, insights director (foodservice), NPD Group, said: “During 2020, London was the only region to see a rise in snacking via delivery.
“The main reason is the greater use of delivery subscriptions such as Deliveroo Plus in the capital, where customers pay a flat monthly fee for unlimited free deliveries.
“For the provider, the £11.49 monthly fee encourages customers to order more food, to buy more frequently, and it also increases loyalty.
“As these subscriptions become increasingly common across the country, we expect to see a growth in people ordering snacks and drinks to be delivered to their homes more regularly.”
Elsewhere, the growth in weekend snacking deliveries in London was pronounced, up 72% year-on-year, versus only 2% growth across Britain.
In addition to families, people in the 16-24 age demographic are likewise driving up these figures.