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London families drive sales of coffee and snack deliveries for Deliveroo and UberEats

Caffe Nero, Costa and Starbucks cups

Families in London are reportedly driving up sales of snacks and coffee through delivery services like UberEats and Deliveroo.

This is according to fresh research by NPD Group, a specialist in data, industry expertise, and prescriptive analytics.

Demand from families for snacking delivered by foodservice operators and delivery platforms increased strongly, the research said, up 95% in London in 2020 by comparison to 2019.

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This is significantly ahead of the smaller 11% increase in orders placed by families across the country as a whole.

The data also revealed that London currently represents one quarter of the UK’s snacking via delivery market.

Dominic Allport, insights director (foodservice), NPD Group, said:During 2020, London was the only region to see a rise in snacking via delivery.

“The main reason is the greater use of delivery subscriptions such as Deliveroo Plus in the capital, where customers pay a flat monthly fee for unlimited free deliveries.

“For the provider, the £11.49 monthly fee encourages customers to order more food, to buy more frequently, and it also increases loyalty.

“As these subscriptions become increasingly common across the country, we expect to see a growth in people ordering snacks and drinks to be delivered to their homes more regularly.”

Elsewhere, the growth in weekend snacking deliveries in London was pronounced, up 72% year-on-year, versus only 2% growth across Britain.

In addition to families, people in the 16-24 age demographic are likewise driving up these figures.

Tags : DeliveroodeliveryNPD GroupUberEATS
Sam Lewis

The author Sam Lewis

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