Bespoke kitchen build on the cards for Odeon as it pursues at-seat dining model

The Lounge, Odeon

Cinema chain Odeon has confirmed plans to open an exclusive at-seat dining service complete with a bespoke kitchen at a £400m development taking shape at Islington Square.

The venture, called ‘The Lounge by Odeon’, will open at the end of next year when the curtain is lifted on a 22,000 sq ft six-screen cinema complex.

The Lounge by Odeon will become the second cinema in Europe to offer exclusive at-seat waiter service serving gourmet three-course meals, fine wine and cocktails at the touch of a button. It follows the success of the inaugural The Lounge at Odeon in Whiteleys, Bayswater which opened in 2012.

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A purpose-built professional kitchen is planned for the venue, allowing chefs to cook food by order and deliver it directly to guests.

Six boutique screening rooms will each feature a maximum of 40 custom-made reclining leather seats offering double the leg room of normal cinema seats.

Featuring items such as battered fish and chips, gourmet hot dogs, delicious dim sum, freshly popped popcorn and ice cream soda, the menu is designed to be easy to eat with just a fork, spoon or fingers and will be delivered directly to each guests’ seat by waiters during the film.

The drinks menu will feature cocktails, fine wines, champagnes, beers, spirits, tea, coffee and soft drinks.

Duncan Reynolds, managing director of Odeon UK & Ireland, commented: “The Lounge at Islington Square will provide the most innovative and luxurious experience available in cinema today, in one of London’s most sought after locations. We have been thrilled with the success of the first Lounge at Whiteleys – and are using what we’ve learned there to create an even more innovative high quality experience at the new Lounge at Islington Square.”

Giris Rabinovitch, CEO of Islington Square developer Sager Group, commented: “The Lounge by Odeon is another great anchor tenant for Islington Square and is confirmation that our scheme will bring the very best to the local area and our future residents. The Lounge by Odeon will be the second of its kind, which is a testament to our scheme.”

The Islington Square project will transform the former North London Mail Centre, nestled just behind Islington’s Upper Street. Once complete, it will form a £400m 4.5 acre Covent Garden style centre, providing 263 new homes, 108 serviced apartments, 170,000 square feet of retail and leisure facilities.

The fitting out of the new cinema at Islington Square will begin in early 2017, with the cinema opening its doors in late 2017.

Tags : Islington SquareOdeonSager GroupThe Lounge by Odeon
Andrew Seymour

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