MARKET TALK: Virtual product launches, structural challenges and mapping market direction

In this week’s episode of Market Talk, Simon Lohse, managing director of Rational UK, and Rob Bywell, CEO of the Airedale Group, join us for a discussion on the way the hospitality market is developing following its imposed lockdown and the challenges facing the catering equipment industry. 

Airedale Group is the largest project and service company in the UK catering equipment sector and Mr Bywell discusses the strengths of its service-focused business model, the impact of casual dining consolidation on projects and the restructuring measures it has implemented in response to new market conditions.

Mr Lohse, meanwhile, sheds light on what it was like to unveil the most significant product launch in its history in a virtual way, the response that the new products have had from different areas of the market and the sales patterns that suggest operators are spending more readily than some might imagine.

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Click on the play button above to view the discussion.

For previous episodes please click HERE.

Tags : Airedale GroupMarket TalkRational
Andrew Seymour

The author Andrew Seymour

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