McDonald’s has announced it will partner with food waste charity FareShare to redistribute more than one million meals this winter.
The chain has committed funding worth £250,000 to the campaign, which aims to provide food to those who need it most.
McDonald’s said it will also donate 100 Reward Points for every single order made via its app on Wales and England football match days up until 19 December 2022. This equates to the redistribution of two meals for every five orders made through the app.
The funding will help FareShare to get surplus food from across the food industry to nearly 9,500 frontline charities and community groups.
To raise awareness of the partnership, McDonald’s is working with some of the biggest names in sport and entertainment to create limited-edition McDelivery bags.
The bag designs celebrate great football memories and the campaign aims to help millions of people create special memories of their own this winter.
The likes of footballing superstars Phil Foden and Emmanuel Petit, sports presenter Laura Woods, and social media star Bash the Entertainer have already contributed to the campaign, with more big names to follow over the coming weeks.
Lindsay Boswell, CEO at FareShare said: “Getting food around the country and into people’s hands is one of the biggest challenges we face. As demand for our food has skyrocketed, funding the redistribution of over one million meals this winter will make a huge difference.”
McDonald’s has been a partner of FareShare since 2020, helping the charity with its mission to redistribute surplus food to charities and community groups in areas that are in most need of support.
Since 2020 it has funded the redistribution of the equivalent of over 11 million meals through charitable donations.