McDonald’s grills at Roadchef motorway stations served more than 200,000 burgers during the bank holiday weekend just gone, it has been revealed.
Roadchef, which operates 30 locations around the UK, said it had experienced its busiest summer since the start of the Covid pandemic – and one of the busiest in its trading history.
With more families embarking on domestic holidays this year than ever before, almost one million people visited its sites across the UK over the August bank holiday weekend.
As well as selling tens of thousands of burgers, it served almost 230,000 hot drinks.
Mark Fox, CEO at Roadchef, said: “This is without question, one of the busiest weekends in our trading history and we are very proud that we have been able to provide a place for holidaymakers to stop and de-stress on their travels.
“We planned ahead for the crowds and ensured that there were sufficient dining options and space for more customers than ever before to visit our sites.”
With the pandemic continuing to affect international travel plans, this year’s ‘staycation summer’ has seen millions of people take to the roads to visit British beauty spots in popular destinations including Cornwall and the Lake District.
Roadchef sites on the way to these destinations, such as Killington Lake in Cumbria and Taunton Deane in Devon, experienced record-breaking trade over the three days.
But taking the crown as the most popular Roadchef motorway service area over the August bank holiday weekend was Strensham (combined North & South sites) on the M5, followed by Norton Canes on the M6 toll and Sedgemoor on the M5.
Roadchef operates 91,000 square feet of catering space but it also installed outdoor food kiosks at a number of sites to provide grab-and-go items such as bagels and ice cream.
Mr Fox concluded: “The last 18 months have been completely unprecedented; we have gone from being extremely quiet – welcoming occasional essential road users – at the height of the pandemic, to one of the busiest weekends on record.
“It’s testament to the fantastic teams that we have at Roadchef that we are able to flex our business so dramatically to cater to demand. We are very much looking forward to what the rest of the year brings.”
In addition to McDonald’s, brands located at Roadchef include Costa, Leon, WH Smith, SPAR and Chozen Noodle.
Roadchef’s own branded food offerings include Fresh Food Café and Restbite.