Foodservice operators are well-versed in working one or two seasons ahead of themselves when it comes to new menu development, but McDonald’s has revealed it gave itself a three-year lead time to create its first ever plant-based burger.
The fast food chain has just implemented a national roll-out of its plant-based offering, the McPlant, to all restaurants across the UK and Ireland, following a successful trial at over 250 restaurants last year.
The patty, which was co-developed with Beyond Meat, took the best part of 36 months to create following an extensive R&D process.
Every element of the McPlant was designed with taste and quality top-of-mind, from the vegan cheese based on pea protein to a new vegan sandwich sauce.
Michelle Graham-Clare, chief marketing officer at McDonald’s UK and Ireland, said: “We saw a remarkable response to the trial period back in October and now McPlant is on the high street, in retail parks and service stations all over the UK and Ireland so all of our customers will be able to try it.”
The McPlant features a vegan sesame bun, mustard, ketchup, vegan sauce, fresh onion, pickles, lettuce, tomato and vegan cheese.
It is cooked separately from other McDonald’s burgers and sandwiches using dedicated utensils.