McDonald’s will launch its first ever vegan meal from next month after seeing an 80% spike in customers ordering vegetarian options over the last year.
Veggie Dippers will go on sale in UK and Ireland restaurants from 2 January, with a Happy Meal option also available.
The product, made with red pepper, rice, sundried tomato pesto and split peas surrounded by crispy breadcrumbs, has been accredited as vegan by The Vegetarian Society.
Customers will be able to order a fully vegan meal for the first time when the veggie dippers are teamed with a vegan accredited fries and any of the soft drink options and sauces. The veggie dippers will also be available as a fully vegan Happy Meal following the success of the first ever veggie Happy Meal earlier this year.
Thomas O’Neill, head of food marketing at McDonald’s UK & Ireland, said sales data was clearly showing that it’s the right move to make.
“In the last 12 months we’ve seen an 80% uplift in customers ordering vegetarian options at McDonald’s, so it is time for the brand famous for the dippable McNugget to launch a dippable option for our vegetarian, vegan and flexitarian customers,” he said.
The Veggie Dippers are a delicious addition to our menu and we’re looking forward to seeing what customers make of our first vegan Extra Value Meal and Happy Meal in the New Year.”
McDonald’s has run its business in the UK since 1974 and currently operates just over 1,300 restaurants across the UK and Ireland.