Meiko plans to build market visibility through deeper engagement with chefs and customers and a raft of new product launches, its UK managing director has revealed, as he closes in on his first full year at the helm.
Paul Anderson, formerly of Gram and Rational, took over from industry stalwart Bill Downie almost 12 months ago and he is delighted with the position that the business is in.
“I can’t believe where the time has gone, that’s for sure. The first year for me was ‘two ears and one mouth’ – so listening and observing the business and understanding what the business is about. It wasn’t a broken machine but it needed a fresh pair of eyes and a fresh approach,” he told FEJ at Hotelympia yesterday.
One of the steps that Mr Anderson has taken is to identify more responsibility for key members of the Slough-based business, which has led to a number of individuals taking greater control of their skill-set.
“We have been empowering the team and that has proved very successful,” he explained. “We had a good result last year in terms of growth on the previous year. The order intake is extremely healthy, much more than it ever has been. The awareness, I think, has been increased through different markets, so going into my second year that needs to be continued. There is a bit of a fresh look, hence why we are here at Hotelympia with a different image.”
This week has given Meiko a chance to talk operators through its new M-iClean machines, which boast a level of automation that makes them the most ergonomic products it has ever manufactured.
“There will be further developments on new products that I can’t share as yet, but they will happen soon. So really it’s a fresh approach, more social, more interactive, more support and more engagement with chefs, consultants and our dealers,” he added.
Visitors to Meiko’s stand will be able to spot a bright pink water softening unit, which is part of a promotion alongside European Water Care to raise money for Against Breast Cancer.
For every softener sold between now and June 6, Meiko UK and EWC will jointly donate £50 to the charity, which funds pioneering research into new treatments, tools for earlier diagnosis and advice to reduce the risk of recurrence and secondary spread.
Caterers nationwide can order softeners by contacting either Meiko or EWC, or by contacting their local catering equipment distributor.
“I’m very excited about this new promotion as it is a cause close to my heart,” said Mr Anderson. “I hope the industry gets into the pink and orders plenty of the charity softeners and between EWC and Meiko we can both raise the awareness of breast cancer and help with the donations.”
For caterers who do not need a water softener but would still like to donate, Meiko and European Water Care have created a Just Giving page HERE.