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Menu revamp and food waste push on the cards for PAUL as ex-Yum! exec takes charge

PAUL Newbury counter

Experienced Yum! Brands executive Mark Hilton has joined PAUL UK as CEO in a move that will see him spearhead its move towards a healthier menu and improve its credentials in areas such as food waste.

Mr Hilton is already well-versed with the 37-strong bakery chain’s offer having served in a non-exec role for its international businesses, and as CEO of the group, operating the PAUL franchise in Romania, which he grew to 17 locations.

More recently he was CEO at the Sphera Franchise Group, the holding company operating the franchises for KFC Romania, Italy and Moldova, as well as Pizza Hut and Taco Bell in Romania.

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He successfully listed the business on the Bucharest stock exchange, doubling the number of stores in the process. He also s served as COO for Yum! Brands’ franchise business in Europe.

PAUL said he his role will be “multi-faceted”. His main focus will be to drive growth of the brand throughout the UK by enhancing product variety, relevance and value, to support its quality positioning and artisanal French values.

He intends to develop the brand outside of London by opening up franchise opportunities, as well as continuing to grow the number of London sites through concepts such as PAUL Express.

He will also oversee new product development with a spotlight on healthier and vegan options, whilst building on PAUL’s commitment to reducing food waste and increasing sustainability.

“PAUL is a well-respected brand and I am confident that with my talented team we will be able to develop the core proposition to ensure it remains engaging and relevant,” he said.

“We will be looking to expand within London and throughout the UK, inviting investors to join the PAUL family as new franchisees.”

Mr Hilton replaces Jean-Michel Orieux who stepped down as CEO of PAUL UK last year, taking on the post of non-executive director with PAUL International.

Tags : bakeryMark HiltonPaul UKYum! Brands
Andrew Seymour

The author Andrew Seymour

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