Michelin star chef Tom Kerridge is to launch a new fast food vegan food concept at Camden Market, after signing a deal with owner LabTech.
Bad Vegan was conceived by brand creator Mark Emms and chef Tom Kerridge, who plan to open the new site at Buck Street Market later this year, having taken over two of the location’s shipping containers covering 415 sq ft on the top floor of the LabTech-operated eco-conscious food and retail destination.
Kerridge, who runs the UK’s only two Michelin star pub The Hand and Flowers, and is chef at Kerridge’s Bar and Grill at Corinthia London hotel, teamed up with Emms during lockdown to devise the concept for the new brand which will aim to introduce more people to plant-based food.
However, unlike most vegan establishments, it also offers non-vegan toppings and sides, catering to people who want to consume more plant-based food but follow a non-vegan diet.
The restaurant promises strict kitchen protocols in place to ensure no cross-contamination.
Bad Vegan will be situated in two of Buck Street Market’s shipping containers, covering 415 sq ft.
Launching in the summer, the menu will offer a range of dishes, alongside vegan shakes and unique partnership beers with Camden Town Brewery.
Commenting on the opening, Maggie Milosavljevic, LabTech’s commercial director, said: “At the very heart of Buck Street Market’s ethos is sustainability, and Bad Vegan complements this perfectly, with a menu offer focused on veganism and a mission statement to have more people eating more plant-based food.
“This is the ideal location to nurture this brand and this idea, and we are confident Bad Vegan will attract vegan and non-vegan fans alike.”
Mark Emms, founder of Bad Vegan, added: “Our principles are simple – we want to encourage people to make small changes to their diet, incorporating more plant-based food.
“We know that a growing number of consumers want to commit to this, but a purely vegan diet isn’t for everyone, so by adding a small amount of non-vegan elements our food retains familiarity whilst being predominantly vegan.
“Buck Street Market, and Camden generally, embraces sustainability like no other destination, so this is the perfect place to build the Bad Vegan brand.”