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Middleby takes Elite scheme to Europe after UK roll-out

Middleby products

Middleby is preparing to launch its Elite sales reward scheme in Europe, with key partners from the continent due to fly into the UK for an inauguration at its Wigan Innovation Kitchen later this month.

The group officially launched the incentive programme in the UK at the end of January but always intended for it to be a European-wide initiative.

Hand-picked customers from Europe will receive a strategic presentation from European group president Chris Jones, vice president Sebastian Fernandez and regional director Dragos Timofte to allow them to fully understand the offering they will receive as a selected Middleby Elite partner.

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The culinary team from Josper will be hosting an evening event for the guests, flying in from Barcelona.

Mr Jones said: “We have set the bar high now with the UK launch event that took place at the end of January, and we have even higher expectations for this next event at the end of March.

“Launching this one-of-a-kind scheme across Europe is incredible, and the fact that we have the full support from the Middleby board over in the States is even more mind-blowing. We have spent months and months planning these events behind the scenes and seeing everything come to fruition is truly amazing.”

Middleby devises invite-only Elite scheme for catering equipment partners

Tags : Middleby
Andrew Seymour

The author Andrew Seymour

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