A new study from the NPD Group has identified 18-34 year olds as the biggest casual dining visitors.
The NPD Group’s report examined Britain’s casual dining venues that offer an alternative to fast food for YE March 2017.
According to the report by the global information company NPD Group, millennials accounted for 37% of all visits to Britain’s casual dining venues.
While they are the leading diners for fast food alternative, they only accounted for 29% of visits to the foodservice industry as a whole.
NPD Group has previously identified millennials as more likely to visit chain restaurants than the consumer. The study from 2015 found that 58% of millennials were more likely to choose a chain compared to 54% of average foodservice consumers.
Casual dining venues, those that deliver an alternative to traditional fast food with greater attention to food quality, service and decor, also understand the power of promotions.
Over the last year, 38% of all casual dining experiences involved a deal of some kind while only 26% of visits include a promotional deal with foodservice industry generally.