CH&CO will manage a fleet of interlocking and interchangeable mobile units to extend the overall scalability of the catering operation at Harrogate Convention Centre following a landmark £10m deal.
The caterer has landed a contract to oversee all catering and hospitality at the exhibition, event and entertainment venue.
It will be responsible for the entire food and drink offer across the diverse site including event hospitality for conferences through to galas and parties, four grab-and-go style retail outlets across the exhibition halls and four bars.
Additionally, it will deploy the fleet of interchangeable mobile catering units to flex with demand.
Bosses at Harrogate Convention Centre said that the caterer’s “innovative and flexible” proposition was one of the main reasons it was chosen and will lead to a more efficient use of all the spaces within the venue.
Tailored food and drink experiences will adapt to the multi-purpose use of the site, with menus and service style changing with every event to reflect visitor demographic, event style and programme.
All food will be freshly prepared from scratch on site, using quality, seasonal ingredients that champion local suppliers.
Recognising the high visitor numbers, an investment has also been made in redesigning the food and drink spaces to maximise customer flow, reduce queue times and increase sales.
The partnership will see the launch of the new brand Matcham’s, which is unique to Harrogate Convention Centre’s cafes and bars and celebrates the site’s history.
For the first time, Harrogate Convention Centre plans to extend its food and drink offer to Harrogate’s residents and visitors.
The café in the King’s Suite will be redesigned to feature an efficient internal- and external-facing counter that will serve quality Barista coffee, hot and cold drinks and a variety of fresh food and snack items to visitors within the centre and the public in a street-facing café.
Harrogate Convention Centre director, Simon Kent, said: “The team at CH&CO has impressed us with its commitment to Harrogate and to developing our business alongside their own.
“They have taken up the running of the full catering offer at the Convention Centre. It’s a major undertaking which encompasses everything from awards dinners and banquets to providing tea and coffee during breaks in events. Their ability to tailor catering to very different occasions will be a real strength considering the diverse calendar events we hold here.”