Digital food safety and compliance expert Monika has unveiled its new branding strapline ‘Stay safe, smart & connected’.
The company, which has offices in the UK, Australia and the Middle East, wants the new strapline to show commitment to food safety and compliance.
The branding pre-empts a release of new mobile products which aim to combine best practice, ease of use and connectivity by harnessing developments in wireless and telemetry.
The new products will be officially launched at The Restaurant Show which will run from October 1 to October 3 at Olympia, London.
Tim Gamble, chief executive, said: “We are proud of the Monika journey, which has led to this evolution of our brand, in line with our sustained ambition to serve the changing needs of the market and stay connected to our customers.”
He added: “The technologies we have developed mean we are able to offer our suite of applications to businesses of all sizes, to meet their unique requirements at the same time as promising full compliance.
In anticipation of the release of the mobile products, Monika has appointed group marketing executive Kathryn Greaves to support development of the products and is currently in the process of appointing two sales professionals.