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Morrisons branches into wholesale supply for pubs, restaurants and hotels

Morrisons Starstock partnership

Morrisons is set to provide hospitality operators across the UK with direct access to more than 1,500 products after partnering with StarStock, the online marketplace that enables brands to sell direct to customers.

The exclusive partnership follows the launch of StarStock’s e-commerce platform last month, with the support of a number of leading drinks brands and manufacturers, including ASAHI UK, Bacardi, Coca-Cola Europacific Partners and Britvic.

StarStock’s partnership with Morrisons will give pub, bar and restaurant operators across the UK direct, 24/7 access to products from Morrisons Market Street counters and its own brand range as well as branded items.

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The agreement signals Morrisons first move into pub, restaurant and hotels foodservice, a sector encompassing more than 160,000 outlets and valued at more than £5 billion.

Sam Ulph, founder and CEO of the StarStock Group, said: “We are fully committed to making StarStock the platform of choice for pub, bar and restaurant operators when purchasing their food and drinks range. For too long, these businesses have been restricted by how and when they can order food and it’s time to shake this up.

“The StarStock platform brings some long overdue modernisation to the hospitality supply chain as, through ground-breaking partnerships like the one we now have in place with Morrisons, it enables operators to order fresh food directly, at a time that suits them, – creating a next-gen marketplace for the on-trade sector.”

James Badger, online and wholesale director at Morrisons, said: “We’re excited to be working with StarStock and serving pubs, restaurants and hotels across the country through our wholesale business. As well as classic pub snacks like crisps and nuts, customers will also be able to order a wide selection of products from Morrisons Market Street.  These include fruit and vegetables as well as delicatessen lines such as cheese, cooked meats and pies.”

Tags : MorrisonsStarStocksupermarkets
Andrew Seymour

The author Andrew Seymour

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