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New cafe concept supplants Pat Val at Debenhams stores nationwide

Debenhams

Cafe De Pierre has agreed a deal with Debenhams to take over in-store cafes previously run by scandal-hit Patisserie Valerie.

The chain’s parent company Lux Group, which also owns the subsidiaries Caffe Concerto and The Grand Caffe, will use the move to scale the French-inspired brasserie concept across multiple locations.

Cafe De Pierre has now taken over ex- Patisserie Valerie sites with new branches located nationally within Debenhams stores in London’s Oxford Street, Westfield London, Wandsworth, Stevenage, Chelmsford, Telford, Wandsworth and Liverpool.

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It is also planning to open in Glasgow, Edinburgh, Manchester, Dublin, and Cardiff.

Lux Group has also employed more than 150 ex-Patisserie Valerie staff who were made redundant as a result of closures and are looking to recruit a further 200 staff in the coming months as more stores open nationwide.

Director Mohammad Borjak said: “This is a very exciting time for The Lux Group, we have grown year on year and we’re happy that Cafe De Pierre will provide a pleasant and enjoyable oasis for not only shoppers at Debenhams, but also lovers of quality French food and patisserie.”

Patisserie Valerie entered administration earlier this year after a £20m black hole was discovered in its books. 70 of the chain’s 200 stores were closed immediately.

Dublin-based private equity fund Causeway Capital last month bought what was left of the business.

Tags : Cafe de PierreDebenhamsLux GroupPatisserie Valerie
Andrew Seymour

The author Andrew Seymour

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