Ceroffee’s new coffee roaster has been launched along with its own dedicated promotional website.
Roastmybeans.com aims to profile the small commercial coffee roaster, which is designed for use in coffee shops, restaurants and bars.
The new site is designed to be simple and easy to use, and has easy-to-find facts and figures and videos illustrating how the machine works.
The Ceroffee uses ceramic heating technology designed to ensure an even, consistent roast. The firm claims the heating element is so dependable it can roast all day without a break and produces enough coffee for 750 double shots of espresso a day.
It says the roaster helps businesses save money because the cost of green coffee beans is significantly lower than roasted ones.
A free app allows people to create and save their own roast profiles. Small businesses can use this simple tool to create their own branded coffee with a view to boost sales.
Catering supplier U-Select, who launched the site, has secured exclusive rights to distribute the machine, designed by Korean brand Ceroffee, in the UK and Ireland. U-Select view roasting on site as the next big coffee trend, as coffee shops and cafes seek to differentiate themselves from the competition.
U-Select and PKL group managing director, Lee Vines, said he was delighted with the website.
“The roastmybeans.com website shows off exactly why we love being the exclusive distributor of the Ceroffee in the UK.” he said. “We love selling this machine because it has so much going for it, not least that it is so easy to use a child could do it. We can see the interest in this machine growing across the country and are looking forward to a busy year.”
U-Select sales manager, Jon Steward, said: “We’re pleased to be the exclusive suppliers of the Ceroffee because it is a unique and exciting product. It has the potential to give cafes and restaurants a simple and cost-effective way to set their hot beverage offer apart from their competitors.”