Nisbets is poised to strengthen its retail portfolio with the opening of a catering equipment store in Belfast – its first in Ireland.
The shop, which is its 25th overall, will open for trade on Tuesday 2 May.
The move appears to be part of a broader push to expand in the Emerald Isle. As revealed by FEJ in January, it is also lining up a shopping centre site in Dublin.
The Bristol-based outfit is planning a launch event on Thursday 4 May to mark the latest addition to its burgeoning retail network and will offer those who attend 20% off their basket.
It will also be giving out free packs of blue roll to catering businesses in Belfast in the run-up to the launch.
Additionally, customers can enter a free prize draw to win £200 of Nisbets products of their choice by texting BELFAST to 60777 anytime between now and Tuesday 2 May.
Local caterers and chefs will have access to more than 3,500 products, as well as its catalogue of 25,000 products for next-day delivery.
The shop is situated in the heart of the city centre, on Royal Avenue, and set across three floors.
Nisbets launched as a catalogue only business in 1983, but has since grown to develop a strong online presence in addition to a portfolio of UK retail stores.