Nisbets freezes prices on 15,000 product lines and slashes hundreds more

Nisbets bags

Nisbets’ 2019 catalogue landed on office desks and kitchens across the country yesterday along with the news that it has frozen prices on more than 15,000 product lines.

The Bristol-based catering equipment outfit even slashed prices on a further 1,200 products in what marks a show of its intent to remain one of the most competitively-priced suppliers in the market.

Nisbets’ new catalogue contains 11,000 products and nearly 80% of those have either decreased in price, or the price has gone unchanged. There is a strong focus on key own-brand lines, including Buffalo, Polar, Vogue, Jantex, Fiesta and Olympia.

Story continues below

At the end of last year, FEJ revealed how Nisbets had contacted key suppliers to request they avoid raising prices in 2019 and those efforts appear to have borne fruit.

Richard Cromwell, commercial director at Nisbets, confirmed the company had engaged with key suppliers to discuss ways of putting efficiencies in place to ensure end-customers can thrive in the face of cost headwinds and flat economic growth.

“Over the last 12 months, our customers have experienced a number of operational impacts, from rising business rates to supply side cost increases. Pair this with unpredictable trading conditions on the high street, and our customers could be facing turbulent times ahead.

“As the UK’s leading provider of catering equipment, we’re not only committed to supporting our customers to tackle these challenges, but feel it’s our responsibility to do so. By demonstrating our ongoing focus on delivering exceptional customer service at a competitive price point we’re aiming to help our customers do great things across 2019.”

In November last year, Nisbets CEO Klaus Goeldenbot explained his reasons for writing to supplier partners asking that they avoid increasing prices in the run-up to the New Year.

“We just wanted to trigger a conversation about the fact there is a lot happening in the industry, especially price pressure, and we want to make sure we minimise that for our end-customers.

“We’ve had a lot of reactions to that letter, where suppliers have asked to sit down and have a conversation about this. This will explore what we can do better and how we can help each other to become efficient and effective so that price pressure hopefully reduces.”

Nisbets’ new catalogue features a fresh look and includes everything from crockery and consumables to large scale catering equipment, clothing and kitchenware.

The company has made huge in-roads into online retail over the past five years and it remains far and away its fastest growing channel. But there are still many customers and chefs out there with a strong affection for its traditional printed catalogue.

RELATED: Algorithms and predictive analytics the secret to Nisbets’ soaring sales

Tags : Nisbets
Andrew Seymour

The author Andrew Seymour

Leave a Response