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Nisbets partners with online recipe platform to target student market

MOB Box

Nisbets has teamed up with online recipe platform MOB Kitchen to create a box of catering essentials for students.

MOB Kitchen produces healthy recipes that are designed to feed four people for less than £10. To complement its offering, Nisbets has put together a set of equipment that can be used to prepare and serve the meal.

The ‘MOB Box’ is a single, sleek black box, which contains items needed to set up in a student’s first kitchen and support the recipes that MOB kitchen provides.

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Mark Conron, global head of customer communications at Nisbets, said that MOB Kitchen provides a resource that encourages young people across the country into the kitchen and to start making healthy food at an affordable price.

“We are delighted to support the initiative – it’s important to give young people the tools and the knowledge to get them started in the kitchen and encourage them to create nutritious meals. Hopefully this will help people to discover a passion for cooking they may not have realised they had before,” he commented.

The tie-up reaffirms Nisbets’ links with the student market. The company was set up in 1983 by Andrew Nisbet, who famously sold key catering tools and uniforms to catering students from the back of his car.

Today the business boasts a range of 25,000 products and ships to more than 100 countries worldwide.

Tags : MOB KitchenNisbets
Andrew Seymour

The author Andrew Seymour

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