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Nisbets scales up dropship operations to fuel online growth

Nisbets stand

Nisbets has deployed cloud-based software to scale up its dropship operations and meet customer demand for extended product ranges online.

The catering equipment giant, which regards online as its fastest growing channel, is working with Virtualstock, an ‘extended range management’ specialist whose customers include Sainsbury’s Argos and John Lewis.

As the retail sector continues to undergo unprecedented and rapid structural change due to the inexorable consumer shift online and increasing customer expectations of the shopping experience, many traditional retailers are hampered by legacy systems that are stymieing efforts to meet this consumer demand.

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Nisbets will utilise Virtualstock’s unique platform, called ‘The Edge’, to help scale its business, improve the customer experience and drive efficiencies across the organisation.

Its automated order management capability will enable Nisbets to expand its online product range through its extended range operation, which avoids the need to hold any inventory in stock. The Edge also provides real time visibility of dropship orders ensuring a consistent online customer experience.

By enabling Nisbets to scale up its dropship operations to meet customer demand for extended product ranges online, Virtualstock will be a key strategic partner as the company embarks on its expansion plans.

Carolyne Turnbull, head of retail at Virtualstock, said its software would allow Nisbets to “compete more effectively online and focus on delivering a world-class customer experience”.

Virtualstock was founded in 2004 and has utilised venture capital investment to scale its operations and to prepare for international growth. Over the past two years it has raised £3.4m to fund future expansion.

RELATED: Algorithms and predictive analytics the secret to Nisbets’ soaring sales

Tags : NisbetsonlineVirtualstock
Andrew Seymour

The author Andrew Seymour

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