Nisbets takes action to reduce plastic impact of mail order catalogues

Nisbets catalogues

Nisbets is bidding to do its bit for the environment by sending out its product catalogues in paper wrapping rather than polythene.

The Bristol-based catering supplies outfit sends out thousands of brochures every month, so the switch will reduce its plastic usage as well as save it money on postage.

The move has been made possible through Nisbets’ partnership with Central Mailing Services, which purchased a new CMC paper wrap line last summer.

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The bespoke machine is capable of processing 20,000 packs an hour and can cope with varying pack sizes.

Unlike a lot of paper wrapping machines, it will chip away the bleed on a printer paper wrapped pack, ensuring that the artwork offers complete coverage instead of a white border on the mail pack.

As well as reduced environmental impact, Nisbets will save postage spend by now using a mailmark service.

Nisbets built its business on mail order after it was founded by Andrew Nisbet in 1983. These days it generates a much larger proportion of its sales through its website, but continues to send out physical brochures to chefs and caterers.

EXCLUSIVE: Online is now Nisbets’ biggest sales channel and growing the fastest

Tags : brochuresmail orderNisbets
Andrew Seymour

The author Andrew Seymour

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