Nisbets up for price fight as it appeals to caterers with smaller budgets

Nisbets Essentials range 2

Nisbets has taking firm aim at the entry-level catering supplies market by conceiving a new range of equipment at a “very competitive” price point.

The ‘Nisbets Essentials’ range is designed to provide caterers with kitchen products at low prices while complementing its long-established brand catalogue.

Around 40 items are included in the initial selection, including countertop cooking appliances, clothing, kitchenware and refrigeration.

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Nisbets said research it has carried out indicates that a third of professional caterers have a need for “accessibly priced” kitchen equipment.

Commercial director, Richard Cromwell, said the equipment would offer great value to customers with limited budgets.

“The Nisbets Essentials collection forms a basic foundation for every type of catering business. Alongside our existing and trusted own brands, introducing an Essentials range allows operators with big ideas – but smaller budgets – to have affordable access to the core equipment that any kitchen needs. Both simple and functional, we’re delighted to be able to supply our customers with essential tools of the trade at a guaranteed competitive price point.”

The Essentials range is being sold online and through Nisbets retail outlets.

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Tags : catering equipmentNisbetsNisbets Essentials
Andrew Seymour

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